Free to Play: The Death of Single Player Campaigns?

Will free to play [FTP] be the death of the enjoyable and immersive single player campaign? Will the new and continuing stream of ‘no charge’ game play become the substitute for the detailed story driven games we talk about with friends? The continued trend of developers offering FTP games could definitely have an impact on the single player experience.

Recently Steam, the leading source for digital gaming downloads on the PC, started making free to play games part of their distribution practice. This significant development by the most significant distributor is a sign of things to come. FTP is here to stay, has been for awhile, and is growing in popularity and quality.

Valve is even in route to develop their own FTP game (http://www.ology.com/technology/valve-working-free-play-game). Other big developers jumping on board include EA (Battlefield Play4Free) and Bohemia (Arma 2).

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Battlefield Free2Play doesn't look like the FTP flash games of old.

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Will the FTP genre replace the single player option though? Not entirely. Though the trend of developers going the FTP course seems pretty overwhelming at the moment take a look back to the massively multiplayer online [MMO] start-ups of the late 90s and early 2000s. Look in particular at Blizzard and World of Warcraft. Did it stop them from creating enjoyable single player experiences? No, just look at StarCraft II and, with fingers crossed, Diablo III.

The FTP craze will settle a bit. Developers will see it for what it is, another income generator of many. The business model of today (even more so for online based operations) are multiple sources of income, and that is what FTP is, that is what a MMO is – and that is what a game with a solid single player experience is as well. The real winners will be us gamers, and those developers who can combine those aspect effectively.

There will be some effect on single player campaigns. Some developers, whose sole focus is FTP, will muddy the waters with stitched together single player campaigns attached to, what they hope is, a micro transaction money maker. This has already been seen and will continue. Those who make FTP their focus and increase their audience appreciation (and therefor their subscription bases) with a worthy single player experience will rise to the top.

As gamers we will adapt to the new landscape of FTP and subscribe, spend money (micro-transactions), and support the communities of FTP games that make complete games. Those developers who market their games accurately by only making polished online experiences their focus will have an advantage over companies who try to market an all encompassing game (i.e. single player, online and micro-transaction based play) that gets nothing right.

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